TourismInSky is an industry-specific business solution bundle, specifically designed and developed for hotel industry digitalization, entirely based on Microsoft technologies and it functions as an upgrade to existing products. It has wide market potential that is used and improved by some of the largest hotel chains such as Maistra, Liburnia, Aminess, Valamar, Arena Hospitality Group, to name a few, and digitally progressive hotel chains such as Medora, Sunčani Hvar, Amadria Park, HUP Zagreb, HDR, Njivice Hotels and Camp Resort, Remisens Hotels and Villas, Hoteli Metropol, Hoteli Cavtat, Jadranka Turizam, Jadran Crikvenica, HTP OrebiΔ‡, HTP Korčula, Romana, Rudan, Hoteli Krk, Ilirija, Pinija, among others. More than 10% of overnight stays in Croatia have been booked through the TourismInSky solutions.

TourismInSky is a complete solution bundle, with Microsoft Dynamics 365 being the central location of all data and state-oriented processes, with a complete service and unique guest experience. All modules use the same and unique database, and there are existing integrations with ERP, PMS, and online systems.

It allows for combining sales and marketing activities, as well as operation, customer support, and social networks, providing the ability to connect individual guests to their previous group visit, loyalty profile, interests, and activities. With centralized support for all functionalities and updates with new ones, it is easy to use without the need for special education.

TourismInSky was awarded CRM Platform of the Year in 2021 by the Luxury Travel Guide, being considered the Best Customer-centric Solution in Croatia in the same year by the Corporate Vision Magazine. The following year, Corporate Live Wire awarded InSky first place for innovative approach and demonstration of exceptional business performance.


Main areas covered


β€’ Contact center

β€’ MICE

β€’ Groups

β€’ Allotments



β€’ Marketing Automation

β€’ Marketing Campaigns

β€’ Surveys

β€’ Web Forms

β€’ Newsletter

β€’ Social Engagement

β€’ Web Intelligence


Loyalty Program

β€’ All customer information on one profile

β€’ Customer value management

β€’ Sales channels

β€’ Partnerships



β€’ Case Management

β€’ Operations Portal

β€’ Facility Management

β€’ Activity Management

β€’ IoT – Internet of Things


Mobile application

β€’ Loyalty B2B

β€’ Loyalty B2C

β€’ Online / Mobile Concierge

β€’ "Digital key"

β€’ Map of the object display

β€’ Destination tourism - proactive offer of content

β€’ Prearrival recognition

β€’ Automated messages

β€’ Room upgrade possibilities

β€’ Check-in, On the Go


Business Intelligence - Power BI

β€’ Mailing

o Summary of emails per day

o Summary of work per agent

o Summary of work per agent by mail reason

β€’ Telephony

o Agent statuses

o Number of calls by call reason

o Phone call dynamics

β€’ SLA reports


Artificial Intelligence

β€’ Predictions

β€’ Identifying mail priority from contextual content

β€’ Identifying language from email content

β€’ Workforce scheduling



β€’ Dashboards

o Calls per day

o Calls to agents per day

o Email statistics

o Email statistics by agent

β€’ Complex reports on Reporting server


o Loyalty Reservations

o Lifetime of Customer

o Points Redemption

o Points Used

o Campaign response

o Summary of activities in a campaign

o Compare campaigns