Loyalty Program

LoyaltyInSky is a business solution for loyalty program management — innovative technological and marketing elements used in a system of rewarding customers and stimulating their loyalty. The loyalty program is based on reward points that users collect during purchases. After collecting a certain number of points, users become eligible for rewards in different ways and through different channels such as B2C and B2B portals and mobile apps.

The solution makes it possible to manage different activities, which can further increase loyalty. It monitors the cost-effectiveness of such activities, as well as factors that contribute to the success of loyalty programs. LoyaltyInSky is an extended functionality of the Microsoft Dynamics 365 system and is used in many industries due to its easy full customization to customer needs.

Features:

• All information about the customer in one profile

• Customer value management

• Possibility of a unique loyalty program for different categories

• Membership Levels

• Marketing campaigns (Birthday, We Miss You, …)

• Encouraging certain sales channels with discounts, promotions, features

• B2C and B2B portals – points and discounts in real-time, special offers and notifications

• Partnerships (tourism: e.g., discounts on restaurants, wellness services, …)

• Exclusive offers only for members of the program

Technical capabilities:

• Simple data entry

• Online application forms (new member)

• Mobile Access & Instant Digital Card

• Simple change of access form

• Predefined tailored algorithm for points collection

• Option of deleting points due to user inactivity (except, e.g., VIP)

• Development of scoring schemes and additional scoring models